Keywords
Strategies
Business environment
Marketing
How to Cite
Abstract
The objective of the study was to present the results of a systematic review of the scientific literature to find evidence in international research articles to understand the effects of the application of inbound marketing strategies in the business environment. To achieve this purpose, a systematic and orderly search was carried out for articles related to the research object, which show us the benefits and difficulties of implementing inbound marketing strategies in the business environment. To this end, the following question was posed: What are the effects of the application of inbound marketing strategies in the business environment? for which we proceeded to search for categories, select articles, identify articles, and admit articles. This is systematic methods to identify, select and adequately evaluate all outstanding articles, to collect and analyze data from the articles that are included in the review. The contribution of the research is aimed at identifying the tools and strategies used to apply the inbound marketing methodology in order to improve the profitability of companies.
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